Return on Emotion (ROE): The New Metric for Event Success

his content was developed for Heroic Productions' blog to challenge the event industry’s overreliance on ROI and spotlight the rising importance of emotional engagement. Targeted at event planners, marketers, and corporate decision-makers, the piece blends research, psychology, and actionable tips to make the case for measuring what attendees feel—not just what they spend. It supports Heroic’s brand promise to deliver more than A/V—it delivers unforgettable experiences.