Coated in Love is a Minneapolis-based nonprofit serving individuals experiencing homelessness by providing essential items and fostering human connection. Their flagship initiative, the annual “3,000 Acts of Kindness” event, offers coats, meals, personal care items, and heartfelt conversations to those in need.​

 

They approached me with mostly dormant social media accounts, no posting rhythm, and no strategy. I developed a focused plan addressing three key goals:

 

Build Awareness & Educate

• Promoted their mission and sharing staggering statistics on homelessness in Minnesota

​Event Visibility

• Raised the profile of the “3,000 Acts of Kindness” event using education, event content, and media partnerships to drive awareness and attendance.

​Mobilize Support

• Encouraged donors, item donations, and volunteers with clear calls-to-action linked to donation portals, wish lists, and volunteer registration.​

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​The Results:

• Took LinkedIn Growth from 5 new followers a month to 43 organically

• Increased Facebook following by 100% and reach 54% in 90 days

• Grew Instagram following 20% and reach 23% in 90 days